Auto-post listings to social media

Auto-posting shares listings on your social media account the moment they go live, so your followers see new items without you copying them by hand. Yclas can post to X (formerly Twitter). This guide also covers the other ways your marketplace works with Facebook and social networks.

Post listings to X (Twitter)

Each post contains the listing’s title, category, location and price, a link to the listing, and hashtags made from your site name, the category and the location, for example:

Mountain bike 26”, Bikes - Bristol, £150 - https://yourdomain.com/bikes/mountain-bike-26.html - #YourSite #Bikes #Bristol

Long titles and names are shortened to keep the post within X’s length limit.

Before you start

The integration posts through X’s API with your own developer app. X has changed its API access and pricing several times, and the older API this integration uses isn’t available on every X developer plan. Check that your plan allows posting through the API before you set it up, and test it with a listing.

Set it up

1. Sign in to the X Developer Portal with the X account you want to post from, and create a project and an app.
2. In the app’s User authentication settings, set the app permissions to Read and write.
3. Under Keys and tokens, copy the API Key and API Key Secret (also called consumer key and secret).
4. On the same page, generate an Access Token and Secret for your account. Generate them after setting Read and write, otherwise they can’t post.
5. In your admin panel, go to Integrations and open Twitter.
6. Tick Enable Twitter and paste the four values into Consumer Key, Consumer Secret, Access Token and Access Token Secret.
7. Optional: tick Only Featured Ads.
8. Click Save.

Setting	What it does
Enable Twitter	Turns auto-posting on or off. When it’s ticked, all four keys are required.
Consumer Key and Consumer Secret	Identify your X app.
Access Token and Access Token Secret	Let the app post as your X account.
Only Featured Ads	Posts only listings that become featured, when the purchase is complete, instead of every new listing.

When a listing is posted

• Every new listing (the default): when it goes live, either straight after posting or when you approve it in Moderation.
• Only featured listings: when a listing becomes featured.

Listings are posted once, when they go live. Editing a listing doesn’t post it again.

If a post fails, for example because the keys are wrong or X refuses the request, the listing is still published normally; it just doesn’t appear on X.

Only Featured Ads makes a good selling point: offer “shared with our followers” as part of your featured listing packages.

Facebook and other networks

Automatic posting to Facebook pages and Pinterest is no longer available: Facebook removed the permission it relied on. These are the ways to connect your marketplace with Facebook today:

You want	Use
Visitors to share listings on Facebook, WhatsApp, X and others	The share buttons on listing pages, and the share widget. See Widgets.
Members to sign in with Facebook	Social login.
Comments on listings with Facebook accounts	Facebook comments. See Comments on listings and posts.
To measure Facebook and Instagram ads	The Meta Pixel. See Tracking codes and analytics pixels.
To post your listings on your Facebook page	Share them by hand, or use a scheduling tool that reads your site’s RSS feed.

Related guides

• Promote your marketplace — more ways to bring in visitors.
• Featured listings and promotions — what members pay for.
• Integrations — every service you can connect.