Cookie consent and privacy
Show a cookie notice to visitors, understand what it does and doesn't do, and put together the privacy pieces a marketplace usually needs.
Cookies are small files a website stores in the visitor’s browser. Your marketplace uses them to keep members signed in and to remember choices such as their language or location. Services you add, such as Google Analytics, advertising or chat widgets, set cookies of their own.
In many countries, including the EU and the UK, you must tell visitors about cookies, and ask for their consent before setting any that aren’t strictly needed. The Cookie Consent setting shows a simple notice; this guide explains what it covers and what else you may need.
This guide is general information, not legal advice. The rules depend on where you and your members are; check them for your marketplace.
Turn on the cookie notice
- In the admin panel, go to Settings › General.
- In Access & privacy, switch on Cookie Consent.
- Click Save changes.
New visitors now see a banner at the bottom of the page: We use cookies to track usage and preferences, with a Got it! button and a Learn more link. Once a visitor clicks Got it!, the banner doesn’t show again on that browser.
To change the wording, edit those texts in Settings › Translations (search for “We use cookies”). See Language and translations.
What the notice does and doesn’t do
The cookie notice informs visitors. It doesn’t block anything: Google Analytics, advertising and any code you added in HTML in HEAD Element or HTML in Footer still run before the visitor clicks, and whether or not they do. The Learn more link goes to a general explanation of cookies, not to your own policy.
That is enough if your site only uses the cookies it needs to work. If you add analytics, advertising or marketing tools and your visitors are in the EU or the UK, the law generally expects you to ask first and let people say no. To do that, use a consent management platform (Cookiebot, CookieYes, Iubenda, Google’s consent tools and similar):
- Sign up with the provider and set it up for your domain.
- Paste the code it gives you into HTML in HEAD Element in Settings › General › Advanced. See Add code to the head and footer.
- Follow the provider’s instructions to connect it to Google Analytics and any other tool, so they wait for consent.
- Switch off Cookie Consent, so visitors don’t see two banners.
The privacy pieces of a marketplace
A cookie notice is one part. Most marketplaces also need:
- A privacy policy page explaining what personal data you collect (accounts, listings, messages), why, how long you keep it, which services you share it with (payment providers, email service, analytics) and how members can ask for their data or have it deleted. Create it in Pages and link it from your footer menu.
- Terms of use that members accept. The Accept Terms Alert setting makes visitors accept a page before using the site. See Terms of use and age alert.
- A way to unsubscribe. Every email your site sends includes an unsubscribe link, and members can stop newsletters and the email digest from their profile.
Related guides
- Google Analytics — measuring visits, and the cookies it sets.
- Add code to the head and footer — where consent tools are installed.
- Terms of use and age alert — make visitors accept your terms.
- General settings — the other settings in Access & privacy.
Updated 7 October 2026 · Suggest an edit