Email digest

The email digest is a round-up of new listings that your site sends by itself. Each member chooses how often they want it, daily, weekly or monthly, and gets an email with the latest listings, each with its photo and a link.

It’s one of the simplest ways to bring members back: buyers see what’s new without having to remember to visit, and sellers see that the marketplace is active.

Switch the digest on

In the admin panel, go to Email.
In the Email digest card, switch on Enabled.
Choose the Listings Type In the Email Digest: Normal (all new listings) or Featured (only featured ones).
Set the Listings Limit In the Email Digest: the most listings one email shows, up to 100.
Click Save digest.

Who receives it, and how often

Every member has a Receive digest emails setting in their profile, with Never, Daily, Weekly and Monthly. The setting only appears in profiles while the digest is switched on.

Members who sign up while the digest is on start with Weekly.
Members who joined before you switched it on start with Never, so they won’t get it until they choose a frequency. Tell them about it, for example in a newsletter.
Members who haven’t signed in for more than two years, and accounts that aren’t active, are skipped.
Every digest has an Unsubscribe link that sets the member’s choice to Never.

As an administrator, you can see a member’s choice when you edit them in Users: it is the digest_interval field in the Advanced part of the form (never, daily, weekly or monthly).

When it’s sent and what it contains

Frequency	Sent	Listings included
Daily	Every morning	Published between 36 and 12 hours before sending.
Weekly	Saturday mornings	Published in the week before, up to the day before sending.
Monthly	The morning of the 1st	Published in the month before.

The listings are the newest published ones in that period (only featured ones if you chose Featured), up to your limit. If there are no new listings in the period, nothing is sent.

On a multilingual site with a language user custom field, each member gets the digest in their own language.

Change the wording

The digest uses the digest email template. To edit its subject and the text above the listings, go to Email and click Open templates in the Email templates card. Keep [ADS] where the listings should appear.

To word one frequency differently, add a template with the key digest-daily, digest-weekly or digest-monthly with + New template. When one exists, it’s used instead of digest for that frequency.

Tips

Normal suits most marketplaces. Featured turns the digest into extra exposure you can sell with featured listings.
Ten to twenty listings is a good length: enough to be useful, short enough to read on a phone.
The digest goes out through your email service. With many members, use your own service rather than the built-in one so it isn’t held back.

Listing alerts and notifications — emails the moment a matching listing is posted.
Newsletters — one-off emails you write yourself.
Email templates — change the digest’s wording.
Email settings — how your emails are delivered.